A Creative New Partnership - Mitsubishi Pencil Company UK allies with saintnicks to create engaging and authentic brand stories
The partnership marks an exciting step in MPCUK’s continuing journey to connect with consumers on a deeper level. Together, both MPCUK and saintnicks will harness the power of storytelling and dynamic creative content to bring MPCUK’s uni-ball and POSCA brands closer to its customers. The partnership aims to engage consumers by celebrating the joy of writing and creativity. Through a series of innovative campaigns, uni-ball and saintnicks will highlight the brand’s trusted reputation for high-quality pens while fostering a connection with audiences through relatable, inspiring narratives.
“We’re incredibly excited to team up with saintnicks,” said Hannah Hurling, Head of Marketing at MPCUK. “Both uni-ball and POSCA have always been about enabling creativity and self-expression, and saintnicks’ expertise in storytelling and bold creative ideas makes them the perfect partner to bring our vision to life.”
The collaboration comes at a time when consumers are seeking more authentic connections with the brands they choose. By blending saintnicks’ creativity with uni-ball’s and POSCA’s legacy of excellence, the partnership will create campaigns that resonate with a wide range of audiences, from students and professionals to artists and writers.
“At saintnicks, we believe that great stories can transform the way people view brands. MPCUK’s iconic products are already tools of creativity, and we’re eager to work with them to craft engaging campaigns that inspire and connect,”
said Fraser Bradshaw, CEO at saintnicks.
MPCUK has long been a trusted name in writing and artist tools, offering consumers writing pens and creative markers that combine quality, style, and reliability. The partnership with saintnicks is set to enhance the brand’s visibility, reinforce its connection with customers, and celebrate the art of writing and the power of creativity.
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About Mitsubishi Pencil Company
Mitsubishi Pencil Company, owner of POSCA and uni-ball, produces reliable, world-leading writing and drawing pens that perform all day, every day, whatever the task. Founded in Tokyo, 1878, its pioneering spirit ensures that it combines quality, innovation and design to deliver an exceptional writing experience every time. @uniball_uk, @posca_uk, uniball.co.uk.
About saintnicks
saintnicks is an agile and proudly independent, integrated brand agency. From brand strategy and advertising, to social, content and digital activations, they take brands to market with impact and intent, combining insight-driven creative ideas with clear commercialism. @wearesaintnicks, saintnicks.uk.com.
Media Contact: Hannah Hurling, Head of Marketing MPCUK, T: +44 (0)1908 223483 E: ContactUs@mpuni.eu
