Haybrooke Unveils New Brand Identity

Print procurement specialist, Haybrooke, has unveiled a new brand identity designed to reflect its evolution from SaaS provider to an all-encompassing provider of printing services and print wholesaling. According to the company, the transformation of the Haybrooke brand is intended to capture the dynamic and pioneering spirit of the business and its commitment to innovation, sustainability, and delivering value to its clients.
 

Since its inception, Haybrooke has built up a track record of breaking new ground in the printing industry. It launched its production-based print pricing engine – PDQ – in 2006. It transformed the way printers could provide prices to customers and spawned the online print buying platform PDQ Print Hub. Haybrooke also became one of the first service providers in the UK to carbon balance all print work purchased through its print buying platform.

However, the launch of printing as a service – PaaS – in 2021 marked a significant milestone for the company, redefining Haybrooke’s role in the print marketplace as a wholesale provider of printed services. And today, Haybrooke is more than a software provider, it has become a vital partner to businesses, connecting them with a national network of trusted printing fulfillers and enabling smarter, more sustainable print buying decisions.
 

The new brand identity captures the company’s vibrant and forward-thinking ethos, combining sleek modernity with an innovative edge. From a bold new logo to a fully refreshed website, Haybrooke’s new look embodies its journey and its vision for the future.

John Roche, CEO of Haybrooke, shared his thoughts on this pivotal moment for the company:

Our journey has been one of constant evolution and growth. We’ve moved beyond our roots as a SaaS provider to become a key player in the print industry, offering end-to-end solutions through PaaS and PDQ Print Hub. Our new brand reflects who we are today – innovative, approachable, and dedicated to driving change in the print sector. This rebrand represents the next chapter in our story, and we’re excited to share it with the world.

 
 

 

The updated website, haybrooke.com, showcases the company’s offerings and serves as a hub for innovation and collaboration, providing a seamless and engaging experience for customers and partners alike.

Haybrooke invites its partners, clients, and the wider print community to explore its new brand and join in celebrating the exciting future ahead. With a renewed identity and steadfast dedication to reshaping the print industry, Haybrooke is poised for continued growth and success.

About Haybrooke
Haybrooke is an industry leader in print procurement, offering innovative solutions through its PDQ Print Hub and PaaS platform. Committed to sustainability and operational excellence, Haybrooke connects businesses with a trusted network of print fulfillers, transforming how print is sourced and managed.