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Industry News
14 Jan 2025
by Liz Whyte

Integra driving growth through diversification

Despite ongoing challenges in the industry, 2024 saw many Integra members out performing market trends predominantly through expansion into categories beyond general office products.

Focusing on diversification, Integra has continued to broaden its supplier network, offering members more growth opportunities across an increasing range of categories. During 2024 a host of new suppliers were successfully introduced into the group’s portfolio including Slingsby, Northwest Tea, Flashy Cactus, CTS Wholesale, Xexos and Standivarius.

Integra saw a 20% increase in non-office product categories with workwear, PPE and furniture seeing the highest growth this year. To support its diversification programme, Integra collaborates closely with key partners to ensure members have access to standardised data, training and marketing collateral to be able to sell effectively.


Aidan McDonough, Integra’s CEO, comments:


 

Aidan McDonough2.png

 

“Integra is here solely to support its members. As the industry continues to evolve, independent dealers are having to adapt quickly. This is where we can help – by anticipating new trends and introducing new initiatives. We are looking forward to an exciting 2025 and all the opportunities that brings.”

 For more information, visit www.integra-business.co.uk or contact 01633 653000.
 

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