From One Label to a Global Legacy: Avery at 90
In 2025, Avery marks a major milestone— nine decades of innovation and entrepreneurship. But instead of making the celebration all about them, they’re turning the spotlight on the remarkable stories behind their labels—your stories. Through their ‘Every Label Tells a Story’ campaign, Avery invites businesses, creators, and entrepreneurs to share how Avery labels have fuelled success, creativity, and progress. From branding passion projects to boosting the efficiency of global companies, Avery’s labels have been a small but powerful tool in countless journeys.
The Visionary Entrepreneur: Ray Stanton
Avery Avery’s founder, Ray Stanton Avery—known to many as Stan—defined what it means to be an entrepreneur. With nothing but a big idea, determination, and a $100 loan in 1935, Stan revolutionised an industry. What started as a oneman operation in a tiny loft blossomed into a global brand that empowers businesses, makers, and dreamers worldwide. Fast forward 90 years, Avery’s commitment to innovation remains at the forefront. With cutting-edge technology, sustainable solutions, and custom printing services, they continue to meet the evolving needs of their global community.
Celebrate the Stories Behind the Labels
The ‘Every Label Tells a Story’ campaign honours the millions of stories Avery labels have helped tell over the years. Whether you’re a small business owner branding your products, a creator crafting something extraordinary, or a global company using Avery’s solutions to innovate and enhance efficiency—this campaign is for you! Through customer spotlights, digital storytelling, and interactive initiatives, Avery is celebrating the creativity, innovation, and passion that fuel their community. They’ll be bringing together inspiring consumer campaigns and dealer engagement initiatives throughout the year—and they want you to be part of it! And to make the anniversary even more exciting, Avery is searching for nine start-ups—one for each decade of their journey—to receive an initial financial boost. Stan Avery proved that $100 could create a global industry. With Avery’s support, what could you do to take your first step toward success? Want to get involved? Contribute or check out some amazing stories at www.avery.co.uk/every-label-tells-a-story, where the stories that make Avery what it is today take centre stage
Looking Ahead to a Future of Possibilities
Avery’s rich history is just the beginning. As the world evolves, so do consumer habits – and Avery is investing in futureproof solutions. They’re committed to empowering entrepreneurs embracing small-run custom digital print solutions and ensuring businesses of all sizes have access to flexible, low-print-run branding options. The entrepreneurial spirit that Stan Avery instilled in the company continues to drive innovation and creativity. With ambitious growth plans and a focus on sustainability, Avery is answering the question Stan posed decades ago: How can we make life that little bit easier for people?
A Celebration of Innovation and Community
“Our founder, Stan Avery, believed in the power of an idea and the impact of making people’s lives easier,” said Kristine Humphreys, Commercial Director at Avery. “For 90 years, Avery has been at the forefront of labelling innovation, and we owe our success to the incredible people and brands who use our products every day. The ‘Every Label Tells a Story’ campaign is our way of celebrating their creativity and passion—and shining a light on the stories behind the label.” Join the celebration by sharing your story on social media using #EveryLabelTellsAStory and tagging @UKAvery.
