20 Mar 2025
by Helen Dunn

Ride of Life 2025

Back in 2018 an initiative called the Ride of Life was established in the UK, as a sister event to the Climb of Life, giving cyclists in our industry the chance to support the Institute of Cancer Research (ICR) through their own fundraising efforts.

To date, our events in Surrey, Oxfordshire, and Bedfordshire have contributed over £45,000 to this vital cause.

This year’s committee are keen to know whether you are a road cyclist also, or if there are cycling colleagues within your company who might like to learn more about the planned ride.

We are exploring two potential dates for the Ride of Life, on a 100km route selected between Birmingham and the M62.

Please can you complete this one-minute survey if you are a cyclist, or share it with anyone you think may be interested: https://na.eventscloud.com/esurvey/125570