Economic pressures remain the driver for much of Greenwashing, and many organisations that have relied on paper to communicate with their customers are increasingly transitioning their customers from traditional paper-based services to digital platforms in a bid to reduce costs. The switch to digital is often justified by misleading and unsubstantiated environmental marketing messages such as; "Go Green – Go Paperless" or "Choose e-billing and help save a tree," - but this is just Greenwashing.
